John Pagliaro is a nationally recognized marketing and branding expert with 25+ years experience managing technology, b2b and b2c programs for companies ranging from early-stage startups to global, Fortune 100 corporations.

Prior to relocating to San Diego in 2000, John spent the majority of his career in Northern California marketing everything from chips to super computers… with a few museums, a couple of banks, a fine wine and the San Jose Convention & Visitors Bureau added to the mix.

His strategic positioning and famous branding work for companies like Sun Microsystems, NCR (NCR Tower) , Memorex, SyQuest, Siemens, Symantec/Norton, and Toshiba to name a few, garnered international recognition, won many industry awards, and contributed to John being named to Who’s Who in Silicon Valley.

As a new member of the San Diego market, John continues to provide his successful approach to marketing strategy and brand development, first as the executive vice president of advertising for the Townsend Agency, and more recently as an independent consultant and principal of a network of industry specific talent with JPagliaro & Associates.

Although John sold his San Jose-headquartered agency, Pagliaro/Kuhlman, with intentions of renting surfboards on the beach in San Diego; the only boards he’s seen so far have been the “advisory boards” of his clients.

Strategic marketing; corporate & product positioning; brand strategy & development; market research/strategy validation; global marketing communications planning & execution; channel marketing; corporate identity; traditional broadcast, print and new media advertising; direct marketing; direct & indirect sales support programs; meeting, event & trade show marketing.

Audio, Video & Computer Media; Cellular/Wireless Communications; Commercial & Retail Banking; Computer Hardware & Software; Consumer Electronics; Consumer Electronic Distribution/Retail; Convention & Visitors Bureau/Destination; Electronic Components; Healthcare Products & Services; Internet Services; Laser & Scientific/Biomedical Instrumentation; Manufacturing Equipment; Museums; Publishing; Transportation/freight Forwarding; Wine/Spirits.

Director of business development; customer acquisition; primary closer; contract negotiation; director of client service; conflict resolution; sales forecasting and income quota; client and operations P&L responsibility.

CSU Fullerton - Fullerton, California
Bachelor’s Degree- Communications/Advertising 1974